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PromoCinema is a new cultural association non-profit that has inherited the great wealth of studies, historical materials and iconographic produced in over ten years of activity by the Multimedia Centre of Cinema CMDC, with the goal of creating new initiatives to promote and enhance art and technique of film and television, audiovisual exhibitions, festivals, thematic retrospectives, broadcast editorial productions, study and management of educational initiatives and initiatives for training.

Among the next steps we have in program, the update and management of our most successful exhibitions, like Vespa and the Cinema, produced in collaboration with Piaggio Foundation, Puccini at the Cinema in collaboration with Puccini Festival Foundation, Amarcord Marcello Mastroianni in collaboration with Italia Society, and Sophia Loren, star of world cinema. In October 2015 PromoCinema ha released the first edition of Presente Italiano, a film festival dedicated to the new cinema produced in Italy today.